15 Ways Millennials and Gen Z Are Redefining Luxury: The Rise of Experience, Identity, and Meaning
Forget yachts, gold-plated everything, and brand names for the sake of clout — Millennials and Gen Z are flipping the luxury script. For these generations, luxury isn’t about what’s flashy — it’s about what’s authentic, purposeful, and emotionally resonant. They’re less interested in traditional status symbols and more invested in meaningful experiences, personal identity, sustainability,…